One of those small forlorn stores in a distant part of town where you never see anyone on foot and there’s space to park everywhere. The store reminds you of one of those spider webs in a forgotten corner of your house—near the ceiling of a hall closet or the floor of an unused bathroom. You know the chances of a spider catching a meal in one of those corners is next to zero. When driving past, you always think of the place as ‘the spider web store’ and wonder if anyone ever even goes in there, much less buys anything.