Is Your Business Idea a Painkiller or a Vitamin?

You might remember this story from a few weeks back…

Their No-Code Tool Earned $60,000 in 6 Months

One of the founders, Dan Kulkov, has this tweet pinned to his X profile

I am tired of answering the same questions.

Here is my ultimate marketing self-help guide.

[link]

It’s free (literally a Google Document)

The doc is packed full of his best marketing tips, plus a few links to videos and products Dan has made.

It’s a nice way to add value and build trust on social media

Could you write and share something like this to showcase your expertise?

My favorite tip in Dan’s doc is to build painkiller products, not vitamin products…

Painkiller ideas
– Sound boring
– Your customers will face major negative consequences if they don’t solve the problem your product aims to solve (lose money, legal problems, wasted time)
– Mostly B2B (but can be B2C too)
– Your customers use it weekly / daily
– It’s hard to explain this product to your parents

Vitamin ideas
– Sound hype
– Your customers will face minor negative consequences (fewer likes on Twitter, you didn’t get a new habit)
– Mostly B2C
– Your customers use it annually / monthly

That’s a nice quick filter to run your ideas through