The “How-To” of How-To Books

RSVP now for this panel

If you consider yourself an expert at anything, telling your readers how to do it might be the best way for you to make serious money as a writer. An IWOSC Panel discussion and Q&A

Tuesday, April 30, 20246 to 8 p.m. Pacificon Zoom

Readers snatch up how-to tips and tricks in any field and any format, including advice, instruction, or simply motivation. Our guest panelists bring experience as authors in business management, digital media skills, and nutrition. They’ve also been successful in using their books to promote their professional services in those areas.

In a full and frank exchange of views in our Zoom session, we’ll ask our guest wizards:

To comment on this publisher’s advice: “We don’t hire writers. We hire experts.”

Who is your audience, and what are they looking for?

Do you design your books to be read cover-to-cover?

Did you work under a publisher’s contract or self-publish? Describe the editorial process in your case.

In what ways are you an expert, and how much research do you have to do?

Do you cite case studies from your personal experience?

Did you or your publisher beta-test the book?

In what ways have you leveraged your books to generate professional income? Speaking engagements? Seminars?

Have you used a sales-funnel approach in your marketing that links related products?

Have you had success marketing to schools and libraries? Professional groups? Have any of your books been adapted as courseware?

What advice would you give writers who want to monetize their instructional skills?

Meet Our Panelists

Woody Woodhall

Woody Woodhall, CAS, is an award-winning supervising sound editor, sound designer, and rerecording mixer. Woody authored the college textbook, Audio Production and Post Production, which is used at universities across the world, and he writes the Sound For Film column for .

Damian Andrews

Damian Andrews joins us from Melbourne, Australia. His business management books include Startup Success, Get the Cheese, and Get Sh*t Done. In his casual tone, he uses anecdotes in these accessible guides to demystify the simple, easy life, along with business steps to growing revenue and profit. 

Ruth Frechman

Honored IWOSC member and perennial Reads-Its-Own host Ruth Frechman says, “Everything I needed to create the multi-award winning The Food Is My Friend Dietwas because of IWOSC!” Using her experience Ruth self-published The Food Is My Friend Diet Quick & Easy Cookbook and Fresh Start Weight Loss, a five-module online course. 

Our Host – Gerald Everett Jones

Long-time IWOSC member Gerald Everett Jones recently published his fourteenth novel, but for many years in his checkered writing career, he wrote mostly business and technical books for publishers such as Sybex, Peachpit, and Wiley. 

Free for IWOSC & WPN members with coupon code: 
 24MemberFree

$20 for non-members

Deadline for registration is Monday, April 29 at noon!

We will not accept RSVPs after this time!
RSVP now for this panel

The Zoom link will be sent to you after your RSVP and payment (if needed) are received.

IWOSC's April 2024 Panel:

The “How-To” of How-To Books
Panel Discussion and Q&A on Zoom

Tuesday, April 30, 2024
Starts at 6 p.m. Pacific

Writers and Publishers Network (WPN, IWOSC, PALA)

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