Why Do We Work?

During our Selling Energy Boot Camp, I often ask attendees to consider their own reasons for doing the work that they do: that is, to know their “why.” When people evaluate their reasons for work, they are more likely to be intentional and driven about succeeding. A TED talk by Barry Schwartz takes this idea of knowing your "why" a step further and poses the question of, “What kind of human nature do you want to help design?”