3 Observations from TikTok’s New 2024 Trend Report

The newly released TikTok 2024 Trend Report offers more than a few to-be-expected trends that are essentially meant to promote the platform to advertisers … but some of the insights also offer some useful cultural commentary. Here are a few observations that stood out for me:

Serendipitous Scrolling – TikTok users often discover unexpected new passions that they didn’t expect. The report suggests a marketing opportunity to use breakout creative (not that easy!) to make use of the serendipity...