Getting Ready For The Dynamic Pricing Future Of All Things

This week Wendy’s unintentionally stirred up some trouble as headlines popped up online that the fast-food chain was testing “surge pricing” similar to Uber where they would charge more for food when demand was highest. The chain quickly backtracked with the relatively bone-headed explanation that they were actually using it to offer “discounts during slower times of day” … which is pretty obviously a sneaky “heads I win, tails you lose” sort of argument.

Still, the story struck a chord becau...