Make it Easy

In this day and age, people are used to making purchasing decisions in seconds. You can find virtually anything on the internet, see how good or bad the reviews are, and then with one or two clicks or even a single swipe of the finger, buy it and expect to see the item on your doorstep one or two days later. Even people shopping in stores have an immediate way to compare prices and read reviews simply by scanning a product’s UPC code with a clever app on their smartphone.