An Introduction to Using AI in Sales Prospecting

Unless you’ve been on an extended media break, you’re aware that artificial Intelligence (AI) is making a splash across all industries of business.

I’ve seen this as a practitioner. I work closely with client organizations and collaborate with senior executives, and I’ve been getting a lot of questions lately about AI. What’s RAIN Group’s position on AI? What’s working for sales teams in terms of applying AI? How do we make AI work for us?