Freakonomics

As a Wharton Finance graduate and a life-long entrepreneur and businessperson, I can confidently say that having a strong foundation in the principles of economics has had a significant impact on my professional success. While economics and finance have served me well, the pragmatic lessons that I've learned regarding how people make financial decisions have been even more useful. If we as sales professionals can think more like pragmatic economists than academic ones, we’ll have a better understanding of how purchasing decisions are actually made, and in turn, see an improvement in our overall sales performance.