The App that Transforms Drinking Habits: a Case Study

As a child of two parents who both struggled with alcoholism, Nick Allen had a choice to make when it came to his own drinking. He could follow the same destructive path his parents took, or he could swear off drinking altogether. But for Allen, and millions of others like him, all or nothing wasn’t much of a choice. Instead, Allen found a third way and co-founded a multimillion-dollar company in the process: Sunnyside.

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