Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others DieMade to Stick: Why Some Ideas Survive and Others Die by Chip Heath

My rating: 4 of 5 stars


Lots of great thinking about what makes ideas memorable. A must for the digital age, in which we are flooded with new ideas every day.


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Published on May 11, 2012 19:15
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