$200K/Year Niche Business You’ve Never Heard Of

Victoria Moll has an unusual business called Contempo Coding.
How she describes it in a recent interview…
When I meet people and I’m like, yeah. I have this multiple six figure business and it’s based off of medical coding. They look at me like, how? Medical coding, really?
Victoria’s explanation of medical coding
[It’s] the process of taking different reports on patients’ diagnoses, their procedures, all their services, their medical equipment, and converting them into unified codes.
Those codes are then used for insurance claims, statistical and analytical purposes, etc.
Or, as ChatGPT described it to me “as if I’m ten years old”…
It’s like using a secret language to keep track of health stuff!
Okay then.
How Victoria got started with her business…
[I was] working full time for a hospital and health care facility as a medical coding auditor. And I made very good money as a medical coding auditor, but I was kind of dabbling and also doing something for myself.
YouTube has been key…
I published one of my first YouTube videos maybe in 2017, and I think it’s still out on a different channel somewhere where I was just kind of experimenting with it at the time and had to put it to the side because I was going through a divorce, my mother passed away, I had moved back home with my dad.
Then…
I had passed my instructor certification in 2019 and was teaching in-person workshops and wanted to do online courses as well, which was very timely when the pandemic hit and everything had switched to online courses.
I was already starting to get set up. So my business does a lot of online education, a lot of YouTube. YouTube is really what fed all the sales for the online courses.
The first video on her current channel is from April 2019, and you can see that it’s nothing fancy…
But over time she’s improved her video quality and built up a following of 135K subscribers basically teaching them how to become medical coders.
And it sounds like most of her “multiple six figure” revenue comes from course sales.
You can see all her courses here, including a couple priced at $700 a pop.
She also appears to be an affiliate for this medical coding course, priced at $1599
All told, I expect Victoria is earning at least $200,000 per year from her business.
She’s another great example of someone earning good money in a small niche, without doing anything fancy. She’s simply been providing consistent value over the years, and found a few ways to monetize her expertise.
Could you do something similar with your expertise?
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