His Telegram Software: $0 to $29K/Month in 1 Year

Julien LevalloisFounder of Sublaunch $29,341 MRR within 1 year of launch Published January 15, 2024 by Fardeen KhanReviewed and edited by Niall Doherty

Julien Levallois is the founder of Sublaunch, which lets you charge people to join your Telegram channel.

In a recent tweet, Julien shares that Sublaunch has gone from earning $0 last January to  $29,341 in December

In reply to a comment, he says…

I did a bit of a cold DM to find the first 15 clients. And since then, it’s been growing organically through the links on the existing clients’ pages.

By that he means, when you sign up for Sublaunch, you get a link like sublaunch.co/username, which you then promote so people can join your channel.

Julien wrote in another tweet…

I believe that 20% of the growth is due to word-of-mouth through link visibility, while 80% is due to the fact that my current clients are becoming more profitable, and my MRR is partly correlated with theirs.

Sublaunch has a free tier where customers are charged 15% of transaction fees. Paid plans start at $49/month, with an 8% charge on transaction fees.

There’s a nice viral loop happening for Julien, as his customers essentially market his product for him, and the better those customers do, the more Julien gets paid

He tweeted in September…

In 9 months, Sublaunch creators generated 1 Million of dollars.  

And in December…

There are currently 17,372 recurring subscriptions of our clients active on Sublaunch

That explains how he’s earning $29K per month then

Even more impressive: Julien is doing the whole thing solo…

18,000$ in profits also reached because I only have 1 cost of 15$ per month, my non-dedicated shared server.

So, 99.92% of margin.

0 employees, 0 costs, 0 investors, 0 partners.

Hearing this story, you have to wonder if there are other popular apps out there that could use a subscription service layer?

The most popular messenger apps currently…

WhatsAppFacebook MessengerWeChatViberTelegramSnapchatLINEDiscordQQKakaoTalkSignal

No idea if it’s even possible to build a subscription service on top of some of those, but it could be worth looking into

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