I know some writers follow my blog, and I know we’re all trying to find effective ways to market and promote our work. I tried something different this time, and it was pretty much a bust, so I thought I’d share what DIDN’T work.
I’ve had luck getting my NAME out there by using a stack promotion from Fussy Librarian and Written Word media. This time, I put POSED IN DEATH up on the 11th for free. At the same time, I made FACING THE MUSIC only 99 cents. I was hoping that if people downloaded Posed in Death, they’d pick up the second Nick and Laurel mystery for under a buck. No such luck.
POSED IN DEATH made it to #7 in free women sleuth mysteries on Amazon the last time I looked. So that part of the promotion worked, but it didn’t make me any money because there was no carry-over for the 99 cent sale of FACING THE MUSIC.
It seemed like a good idea when I paid for the promotion. But I’ve had plenty of good ideas that have bombed, and this one did. I lost money instead of making it. The stack promos reach a lot of readers, and they’re pretty effective. Maybe I should have advertised FACING THE MUSIC for 99 cents instead of making the first book free. Beats me, but this was a bust. Just thought I’d let you know.
Published on January 15, 2024 00:08