Acknowledging the Sacrifice and Risk of Change

“Comfort and the fear of change are the greatest enemies of success.” - Jeanette Coron

When you’re talking with a prospect and attempting to make a compelling case for change, you have to remember that people are often averse to change. You may think to yourself, “Oh my goodness, all I have to do is tell them that this new technology is available and they’ll just jump all over it.” Not necessarily. What seems obvious to you may not be so obvious to your prospect.