10 Tips for a Memorable Elevator Pitch

An elevator pitch is one way to capture someone's attention in 15 seconds or less. It needs to be sensitive to that person's segment, their organization, and personal role within that system. This also applies to where they are in their career. Ask yourself: Are they a young buck trying to gain access to the boardroom? Are they nearing retirement? Are they comfortable where they are? Are they seeking a promotion or a raise? Ideally, you’ll make your elevator pitch memorable enough to be worth repeating to others. As Seth Godin says, you really want to make sure people do your bidding for you. You want the message to go viral on its own. So, here are ten tips to keep in mind: