Price and the Decision-Making Chain

One of the keys to successful selling is being able to customize the benefits of your product or service so that they resonate with each and every stakeholder. Different stakeholders are going to be resonating at different frequencies. It’s your job to make sure that you resonate at each and every one of those frequencies at the right time to soft-circle the approval of all of the initiators, influencers, gatekeepers, decision-makers, buyers, and end-users who will ultimately need to say “Yes!” in order to make your proposed project a reality.