Purple Cow, Part 2: How Focusing on Keywords Can Fail Your Book's Subtitle

#Countdown2024, Day 16: If, as I advised in my first Purple Cow video, you don't need to use search engine optimization (SEO) in your title, do you SEO your subtitle? Perhaps...perhaps not. Look at what the big gurus are doing with their subtitles: https://youtu.be/tOYi64xjBPU