Principles of Sales Greatness

One of the many books I recommend to my students is Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer. There’s a wealth of sales wisdom in it that I think we can all benefit from. This short book offers advice on how to overcome your fear of rejection, how to avoid arguing about price, how to use your passion to your advantage, and much more. I highly recommend picking up a copy of his bestselling book.