4 steps to an effective book PR strategy
#Countdown2024, Day 23: Crafting an effective public relations strategy for your book doesn’t need to be hard. Here are four steps you can take to identify your hooks and gain media attention for your books.
1. What is the big problem your book solves that others are not talking about or not talking about effectively? This is your “big idea.”
Example: The problem is of those who say they want to write a book, 85% never start, most likely because they get stuck at choosing their idea. I’ve developed a system that helps entrepreneurs identify a best-seller-worthy book idea in about 15 minutes.
2. Can you tie your “big idea” to a natural hook: Something that is happening in the news or an annual observation? This is your pitch.
Example: National Authors Day is Nov. 2, 2024. 81% of people dream of being an author, but only 15% start. I have a system that will help those who are stuck identify their best book idea in about 15 so they can begin writing.
3. Identify the best publication and reporter match for your pitch. Once you identify the right reporters, get on their radar by following, commenting on, and sharing their content on social media. X (formerly Twitter) is the best platform for this.
4. Time your pitch appropriately for the publications cycle. Newspapers are usually daily or weekly, so you want to pitch up to one month ahead of time. Magazines are usually monthly or quarterly and often plan up to a year ahead of time. You can pitch them 4, 6 or 12 months ahead of time.
5. Bonus tip: Download the Media Kit for the publication. This usually includes the next year’s editorial calendar. This will help you tie your pitches to their content plans. Magazine are more likely to have a media kit than newspapers, but weekly and monthly newspaper often have them, as well.
Follow these steps and you’re on your way to an effective media plan for your book.
1. What is the big problem your book solves that others are not talking about or not talking about effectively? This is your “big idea.”
Example: The problem is of those who say they want to write a book, 85% never start, most likely because they get stuck at choosing their idea. I’ve developed a system that helps entrepreneurs identify a best-seller-worthy book idea in about 15 minutes.
2. Can you tie your “big idea” to a natural hook: Something that is happening in the news or an annual observation? This is your pitch.
Example: National Authors Day is Nov. 2, 2024. 81% of people dream of being an author, but only 15% start. I have a system that will help those who are stuck identify their best book idea in about 15 so they can begin writing.
3. Identify the best publication and reporter match for your pitch. Once you identify the right reporters, get on their radar by following, commenting on, and sharing their content on social media. X (formerly Twitter) is the best platform for this.
4. Time your pitch appropriately for the publications cycle. Newspapers are usually daily or weekly, so you want to pitch up to one month ahead of time. Magazines are usually monthly or quarterly and often plan up to a year ahead of time. You can pitch them 4, 6 or 12 months ahead of time.
5. Bonus tip: Download the Media Kit for the publication. This usually includes the next year’s editorial calendar. This will help you tie your pitches to their content plans. Magazine are more likely to have a media kit than newspapers, but weekly and monthly newspaper often have them, as well.
Follow these steps and you’re on your way to an effective media plan for your book.
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