How to Build a Habit-Forming Enterprise Product

For companies building products for enterprise customers, increasing customer retention by just 5 percent increases profits by 25 to 95 percent. Yet keeping customers isn’t easy. Eighty percent of B2B buyers say they switch suppliers at least once in two years. User retention is perhaps the most important metric for SaaS providers, who offer products or services that must engage customers regularly to ensure they don’t churn.

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