CarrollBlog 12.6

In the Nike shop, they're selling "limited edition" replicas of famous soccer team jerseys. 100 euro for a rayon shirt in a snazzy box. We live in the era of limited editions, whether it be soccer jerseys, sneakers, cell phones, cars, Coca Cola bottles, mp3 players... You name it. I've been thinking about what that means but I can't figure it out. Is it because everyone wants to be individual, special, and by owning a limited edition that makes you separate from the rest of the pack? Or is...