Book Teaser: 'Get the Cheese: Let the Other Mouse Go First!' by Damian Andrews

My friend and colleague from Oz, Damian Andrews, will be releasing this new book, which may get shelved with self-help, business how-to, and personal development. But its perspective is wiser than those trivial labels. It will take a book-length discussion and a series of amusing fables to describe what demotivational motivation means and how it can not only support your life and goals but also enrich your relationships with friends, associates, and community.

There’s More Cheese

The complete book is set for release in November 2023. Damian’s unconventional marketing approach offers you the opportunity to be a “pre-release purchaser.” Having downloaded the pre-release chapters, you can start reading right away. Then, on or after the release date, you can claim a discount for the full book.

So, want Cheese before everyone else?

Send an email to iwantcheese@damianandrews.com if you want an early sample of Get the Cheese: Let the Other Mouse Go First!

For more information, the Amazon book page is here.

Here’s a teaser…

“There is nothing either good or bad, but thinking makes it so” - William Shakespeare“Why read this memoir?” asked Kali the Quokka

Since the dawn of our existence—well, our thinking existence—we’ve been curious. We had an inherent need to understand, to grow, and to find meaning. Life is a symphony. The chords of motivation push you forward. You dream big, you want more, and your passions fuel your desires.

It’s not always a smooth road. Doubts, challenging beliefs, and questioning your worthiness can plague you. This could be minor bumps in the road or massive, locked, and fortified steel gates blocking your path.

Yet, what if those negative obstructions were actually your greatest source of inspiration? Is it only a matter of perspective? Could internal and external conflict end with a deeper understanding? One that questions holding onto your prejudices?

Take the title of this book. “Get the Cheese. Let the other mouse go first!” Does it mean strategic patience, learning from others’ mistakes, and being innovative? Or does it mean opportunism, lack of initiative, and over-caution?

Our evolutionary survival has often hinged on identifying something as ‘good’ and ‘bad’. Tasty, nutritious berries evoke a different response than a sabre-tooth tiger. No, “Here, kitty, kitty” uttered back then. As we evolved, the ability to organise vast amounts of “information served us well. We made decisions faster. Simplifying the process of categorising information gave us a greater chance of survival.

We developed a broader thinking capacity. We wondered why we were here and what the purpose and meaning of life is. Finding purpose helps you feel significant. It keeps you from feeling lost in chaos and randomness. Moral and ethical frameworks came next. These helped guide your behaviour. Fostering shared values gives you a sense of belonging and identity.

Control and predictability come from categorising events and actions into understandable frameworks. Do A, and you get a kiss on the cheek. Do B, and your backside feels the sensation of a stinging slap. Plus, shared beliefs about right and wrong enrich unity, trust, and direction. This promotes cooperation and reduces conflict.

Throughout history, stories have imparted life’s lessons. Stories connect you and provide understanding, often tempered with emotional resonance. Their entertainment provides you with a temporary escape from mundaneness and stress. The lessons from stories help you make sense of the world. They provide inspiration and motivation. Plus, they give you an opportunity to reflect and grow.

The stories that follow aim to encourage questions. Are those things that discourage you actually holding you back? Instead, could they be the very key to your most profound growth?

Get the Cheese. Let the Other Mouse Go First! is an invitation to experience the world from a unique perspective.

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