When you’re selling, your prospects are not just buying your offering – they’re buying you. If they don’t have complete faith in your ability to execute the project successfully, they’re not going to buy (even if your offering is very compelling). You can give yourself a leg up on the competition by knowing what sets you as a sales professional apart from everyone else. What are your strengths? What makes you unique?
Published on October 09, 2023 00:00