Sharpen the Saw

Why do you need to do this now? Because it forces you to work Trulia, an online real estate service that had a pitiful closing ratio with brokers as they entered the Great Recession of 2008 to 2010. Realizing that they were now facing even more challenging headwinds to widespread adoption of service, they reexamined every part of their value chain and prospecting approach and made some major fixes. By the end of that recession, just two years later, they had elevated their prospect conversion ratio ten-fold to 20% rather than 2%.