Presentation Story

What is the structure of an effective presentation? Well, not surprisingly, it has a beginning, a middle, and an end. The beginning is the call to adventure. The middle, of course, is the contrast – what is versus what could be. The end is a call to action. The three sections have to have a clear focus or the audience will tune you out. A focused presentation has a primary intention and no more than three or four main ideas to surround that primary intention. If you keep the presentation focused, people will know where you're going and follow you there.