Why Your Client Doesn't Need the Rebate

Have you ever encountered a prospect who would only approve a project if it qualified for a rebate or incentive? Perhaps they said something like, “Efficiency upgrades used to make sense when there were a lot more rebates. If you can’t get me a rebate on this project, I’m not interested.” Today, we’ll discuss why statements like these reflect at least two myths, and how you should preemptively neutralize objections.