Profession, Obsession, Decompression

Jodie CookSerial Entrepreneur $1,000,000+ sale price of digital marketing agency
Published April 6, 2023 by Niall Doherty

This is a framework by Jodie Cook, as explained in a talk she gave last year: How to actually get stuff done…

For context, Jodie…

Started a digital marketing agency at 22 years old (2011)Sold it for 7 figures in 2021Competes in powerlifting for Great Britain Is a full-time digital nomadHas written 20 books

At the 9-minute mark of her talk, Jodie says there are only 3 things that should be in your life…

Profession = Your main work, specifically things that can’t be outsourced.

Obsession = Something outside of your work that puts you in a state of flow. For Jodie, this is powerlifting.

Decompression = Intentionally switching off and recharging. Think meditation, spending time with friends or family, or anything that helps you unwind.

The key, according to Jodie, is to keep these three categories distinct and separate…

Flitting between profession, obsession and decompression is not the plan… everyone loses when we multitask and we need to stop doing it. Multitasking is for losers.

This framework can be a good way to think about your own life and how you spend your time. 

Are you doing too much or too little in any of the categories?

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