Never Lose a Customer Again

One of the topics I’m frequently asked about is how to follow-up with customers.  It takes careful planning, energy, and investment to find and court new prospects; however, businesses often miss the boat when it comes to maintaining a relationship with their customer after the sale is made.  In the long run these hard-fought victories can become swift losses! 

According to Joey Coleman, author of Never Lose a Customer Again, 20-70% of our repeat business is lost within 100 days after a sale.  Customers experience doubt, buyer’s remorse or don’t feel as appreciated once the money has left their bank account.  If there isn’t a relationship with the company providing them a product or service, what will ensure that they’ll buy from the company again?  What can you offer them to keep the door open and assuage their doubts?