A Vision is All that You Need

While most product organizations aspire to excel in developing, marketing and selling their products, the great ones make their presence felt across the board. The not-so-great ones try to do a little of everything and do not make that presence felt. While organizations are good at setting up vision and mission statements and letting all the employees be aware of them, very few spend time and energy defining their vision statements for the products. This article is our attempt to sensitize the n...