Are you chasing two rabbits?

An ancient proverb states that “a person who chases two rabbits catches none.”

That’s what happens when we lose focus.

And I get it, it can be challenging to maintain focus and discipline when writing a book, especially when dealing with the other demands and distractions that busy entrepreneurs and executives face.

But, lack of focus is, thankfully, is a fairly simple problem to solve. And I’ve talked about some of the solutions already!

So, let’s recap the 5-step process that can get your short book laser focused:

Step 1. Clarify your brand promise.
Step 2. Identify your goals.
Step 3. Pinpoint the pains, desires, or aspirations of your audience that match up to the first two steps.
Step 4. Develop a book idea that fulfills the promise, takes you closer to your goals, and speaks to your ideal clients’ pain, desire, or aspiration.
Step 5. Draft a well-researched outline for your book.

What’s left?

Get help! Hire a coach who can help you do these five steps quickly, easily, and effectively, and then hold you accountable as you flesh out the outline.

Now that your battle with Mind Goblins is over and you’ve completed and published your manuscript, how do you get it into the hands of your ideal prospects? That’s what next week’s series will be about. So come back on Monday – same bat time, same bat channel, and learn four different ways to get your book in the door!

Missed a post in the series? Go here for a link list: https://bit.ly/shortbookpostseries

Want my help? Check out the Authority Building Short Book Jumpstart: authorneering.com/shortbookjumpstart