Improve Your Pitch

Yesterday, we talked about choosing your words wisely and why you should rid your elevator pitch of “fluff” words. Today, I’d like to share a strategy for improving the effectiveness of your elevator pitch by piquing your prospect’s curiosity. If you can come up with a compelling statistic that is easy to understand and that makes your prospect eager for more information, you’ll be on the right track to a great pitch.

A year or so ago, I heard about a solar hot water system that could provide up to 1,000 gallons of hot water to a small dairy farm. It paid for itself in about 18 months (assuming California propane costs at the time) and was projected to last for 20 years.