Establish Authority with Short Books
What does it mean to establish authority?
In essence, establishing authority is about gaining the trust and respect of others through a combination of knowledge, experience, communication, and personal branding.
One short book can do all that, but a series of short books can take your authority to the next dimension.
Let me explain.
Yesterday, I described the showcasing knowledge piece, by writing a short book that solves a focused and specific problem. What I didn’t mention is that while your book is doing that, it is also sharing your experience through case study examples or other communication techniques.
When created strategically, your short book is also an expression of your personal brand. It communicates your values and unique methodologies, illustrating your singular approach to solving client problems.
But one short book can only showcase your expertise on one thing. But I know you aren’t a one-trick pony. So, what you really need is a *series* of short books that are related to each other. Once you have four or five of them, you can even sell them as a boxed set!
Do that, and you are now an authority in your field. Even if your ideal clients only read one book in your series, the fact that you are a multi-book author makes an impression. Look at any of the big gurus – Gary V., Timothy Ferriss, Frank Kern, Seth Godin – and you’ll find that they all have more than one book under their belt. And, whether those books are a series or not, they all are related to their expertise and brand.
The beauty of accomplishing this through short books is that you can do it fairly quickly. And that leads me to the last topic in this week’s series – differentiation, which I’ll be posting about tomorrow.
And just in case you were wondering, I’ll be sharing how to strategically create a client-attracting short book series in the Authority Building Short Book Jumpstart workshop. DM me for details.
In essence, establishing authority is about gaining the trust and respect of others through a combination of knowledge, experience, communication, and personal branding.
One short book can do all that, but a series of short books can take your authority to the next dimension.
Let me explain.
Yesterday, I described the showcasing knowledge piece, by writing a short book that solves a focused and specific problem. What I didn’t mention is that while your book is doing that, it is also sharing your experience through case study examples or other communication techniques.
When created strategically, your short book is also an expression of your personal brand. It communicates your values and unique methodologies, illustrating your singular approach to solving client problems.
But one short book can only showcase your expertise on one thing. But I know you aren’t a one-trick pony. So, what you really need is a *series* of short books that are related to each other. Once you have four or five of them, you can even sell them as a boxed set!
Do that, and you are now an authority in your field. Even if your ideal clients only read one book in your series, the fact that you are a multi-book author makes an impression. Look at any of the big gurus – Gary V., Timothy Ferriss, Frank Kern, Seth Godin – and you’ll find that they all have more than one book under their belt. And, whether those books are a series or not, they all are related to their expertise and brand.
The beauty of accomplishing this through short books is that you can do it fairly quickly. And that leads me to the last topic in this week’s series – differentiation, which I’ll be posting about tomorrow.
And just in case you were wondering, I’ll be sharing how to strategically create a client-attracting short book series in the Authority Building Short Book Jumpstart workshop. DM me for details.
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