Partner Up With Non-Competitors

One of the best ways to grow an efficiency business is to partner with non-competitive vendors or service providers. There’s a trick to doing so, though. Most “salespeople” look for a non-competitive vendor who could send them leads.  Sales professionals, on the other hand, find non-competitive vendors for whom they can create new business. Why? Because it’s not enough to assure a potential vendor partner that you’re not going to reduce their current business volume if they were to send you leads. Why should they take the time to play ball with you? However, if you prove that you could be a fertile source of new leads for their business, you’ll capture their attention, and they’ll likely use whatever mechanisms you put in place to facilitate sharing of leads.