Reframing the Savings in a Residential Setting

Selling efficiency in a residential setting has its own set of challenges. In many cases, the energy savings are not particularly compelling on paper. It can be difficult to convince a homeowner to invest time and resources to pursue an efficiency project that will not produce huge savings. In past blogs I’ve mentioned plenty of different angles you might choose to take when reframing an efficiency project. Today, let’s explore an education angle.