Standing Out Vs. The Competition (Sell it Like a Mango) – Donald Kelly on ‘Salesman on Fire’

In this episode of Salesman on Fire, sales expert Donald Kelly spoke about his new book, “Sell it Like a Mango,” and offered advice on standing out from the competition in the sales landscape. According to Kelly, the key to success is to avoid falling into the trap of thinking that what you’re doing is unique when it really isn’t. Instead, he suggests that sales professionals need to “zig” when everyone else is “zagging” and find ways to differentiate themselves from their competitors.

Kelly’s book is based on his experience selling mangoes as a child in Jamaica. He learned that the most successful sellers stood out by doing things differently from their competitors. For example, they might sing, dress in a unique way, or use other attention-grabbing tactics.

In the world of B2B sales, Kelly acknowledges that singing to prospects probably isn’t the way to go. However, he suggests that sharing relevant content on platforms like LinkedIn can be a great way to differentiate yourself from the competition. According to Kelly, only 2% of LinkedIn’s active users actually post content, so if you’re one of the few who do, you’ll automatically stand out.

Kelly’s approach to sales is all about finding creative ways to differentiate yourself from your competitors. Whether it’s through sharing content, using a unique selling proposition, or simply finding a different way to approach your prospects, the key is to avoid doing the same thing that everyone else is doing.

Overall, “Sell it Like a Mango” offers a fresh perspective on sales and provides practical tips for standing out in a crowded marketplace. If you’re a sales professional looking to take your game to the next level, this book is definitely worth checking out.