Self-Publishing Means Self-Promotion

In this new world where anybody can write a blog or publish a book, self-publishing means self-promotion.

I hate self-promotion. It is not that I cannot build myself up or brag on myself. I can. We all can. I just do not like to do it. I do not like to point to myself and say, “Look at how great I am.” Part of that is because I do not think I am that great. (Still trying to make it to mediocre.) And part of that is because it is much easier for me to point out my flaws than my accomplis...