How to Set Yourself Apart from the Competition

Let’s suppose you are targeting a large building that you know has plans to do an energy efficiency upgrade. Chances are a lot of other salespeople are vying for the same job. So, how do you set yourself apart from the competition? I can confidently say that most of your competitors are going to focus on the energy metrics (saved kW, kWh, therms, etc.) and the most obvious financial impacts – the cost of the project, the utility cost savings, and perhaps utility rebates or incentives.