From the Do As I Say, Not As I’ve Done File:

I first started my own business in 1999 and jumped right in not knowing the first thing about what that meant. I chased one squirrel business idea after another – Freelance writer, gift basket consultant, cosmetics consultant, insurance salesperson, web designer.

If you can see a throughline there, you’re better than I am.

I never stopped to think about who I was, and what my values, dreams, and skills were. At least not until I had several failed businesses under my belt.

Do you know what turned the tide? Getting clear on my personal brand and identifying my brand promise, all rooted in what makes me light up. If you’d like to stop chasing squirrels down unsatisfying rabbit holes – and shave years, money, and frustration off your author journey – message me.