An Education in Magic at the Magic Kingdom - pt 2

Last week I started a column (An Education In Magic) on a walkabout of the Magic Kingdom at Walt Disney World with a class of honor students from Western Illinois University (WIU).The class was called Communication Around the World and was put together by David Zanolla from the Communications Department. The my challenge was to help them "discover the layers of non-verbal communication utilized by the Disney Imagineers."

The walkabout was focused on the west side of the park and included Liberty Square, Frontierland, and Adventureland. I talked about Liberty Square in the last article and it is amazing how the Imagineers used the language of architectural styles to create a sense of time and place. Then they clustered the facades by region (Hudson Valley, Philadelphia, New Amsterdam, Williamsburg, etc.).

By the time you have walked over to the Diamond Horseshoe Saloon, you have metaphorically reached the edge of civilization and are about to cross into wild frontier. So let's continue our journey at that edge. Welcome to Frontierland.

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