How to Use Body Language to Increase Sales, Part 1

True sales professionals pay close attention to body language. Why is it valuable to understand body language? First, you get a relatively accurate gauge of your prospect’s thoughts and feelings based on these visual clues. This can help you decide what to talk about (and what to avoid talking about). Second, you become cognizant of what messages you’re sending with your own body language. You can use this knowledge to help build rapport with your prospect, whether it’s in-person or a video conference.