How to Craft the Perfect Email

We have done a substantial amount of research on what makes an email compelling. What we have found is that a lot of it has to do with people’s reading patterns. Most of them are time challenged like the rest of us. Think of your own email inbox. Some of us receive a couple hundred a day! A lot of it is junk, phishing scams and malware since the spam filters don’t catch it all, so for the most part many of us are skimming those subject lines, trying to sort out what’s worth reading so we can safely ignore the rest.