Is your book peerless?

To be successful – sell well, attract clients, get good reviews, and so forth – your book needs to be peerless.

That means it needs to NOT be a run-of-the-mill book that's like all the other similar books out there. You need to bring something to your book that is unique, different, and sets it apart.

There are several ways to do that, but my favorite is to bring your Geek Factor into your book because that's what makes YOU unique.