How to Turn Customers into Fans: David Meerman Scott

I first heard of marketing expert David Meerman Scott years ago, but I can’t for the life of me remember the context. His name popped up in my Inbox again, yesterday, when I received an announcement about his appearance on the Personalization Outbreak Podcast from Glenn Llopis.

I still haven’t figured out why his name is so familiar. Maybe it’s through one of his best-selling books. Or maybe we ended up at the same show—he’s attended over 860 live concerts over the years.

His passion for m...