B2B marketers love white papers. They serve as cornerstone content that educates your audiences, establishes your brand or business as an expert, and gets results. Plus, they’re a repurposing gold mine.
But with 10,000 other things that need your attention right now, how do you keep such a monster ship moving without sinking into the half-done-project abyss? Proper planning and relentless follow up.
Before we get into the nuances, let’s take a step back.
Why White Papers?
According to a 2022 De...
Published on September 02, 2022 09:33