Relating Consumer Behavior with UX Design

This essay will express my understanding of the relation of Consumer Behavior to User Experience(UX). Before we begin, let’s first understand the term UX. UX is how an end user interacts with and experiences a product or service.

Diving deep into UX, UX refers to a person’s emotion, motivation, frustration, behavior, and attitude while using a product or a service. On the other hand, consumer behavior is about the way how a consumer an individual, group, or business would make a choice to select, use, and dispose the product or service and their behavior drives their purchase decisions.

Pain points

From the perspective of consumer behavior, let’s take an example where the customers experience difficulties. People visiting a traditional retail store for years would have a personal touch with the shopkeeper in the retail store. However, still, the consumers will have supremacy, as they have to wait patiently till the shopkeeper addresses them. So they would switch to an alternative option- supermarkets. So there is a direct competition for retail stores that is supermarkets.

From the above scenario, it is clear to know the pain point from which it would be easy for the marketers to tailor and pitch the solution.

In the same way, we create personas with assumptions in a motto to identify pain points in UX. In order to get the pain points clarified, we should have user profiles to understand and empathize more with the user outlining their demographics, user behaviors, user needs, and user goals. By having a hypothesis persona, we can validate the proposition. We can validate them by segmenting the audience and having real-time user interviews in which we can clarify if our assumptions are correct and get a detailed understanding of the user needs just by observing the facial expressions, reactions, and behavior while the users answer our questions.

Triggering consumers

We can empathize with the user’s motivation and ability. We can use this tactic to motivate them to use our application which will make them visit our app more frequently. One such example is Zomato sending us notifications in the right situation.

Scarcity principle

When people are aware that items will be available at this cost only for a specific time period then they will tend to act fast to acquire the scarce deal. We can have time-sensitive deals in the design which will include sale deadlines, limited-time discounts, and time-bound purchases.

In addition to it, we can also include the quantity scarcity principle to make people informed about the stock shortage.

So when the scarcity of an item increases, the value of the item will also increase provoking the urge to own it.

A right choice made in choosing marketing as it helps me understand day-to-day life and allows me to pertain to design thinking.

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