For 10 Days Only: The Art of the Big Idea

If there is one area where people pitching a deal fail to properly construct today, it is the Big Idea.

What is the big idea? In an effective pitch, you will find two instances of the Big Idea.

Within your verbal pitch.

Whereby you introduce your company, idea, initiative, or product as the solution to a developing problem. This is on page 105 of Pitch Anything.
Within your pitch deck.

Whereby you orient the audience and set the stage for the experience of the deal.

At the start of what is commonly known as an executive summary, and what we refer to at Intersection Capital as a "deck," this instance of the big idea sends signals to investors and sets the stage for what they are about to experience—and it does not presuppose interest into the deal.

The best way to understand what the big idea is, is to experience it for yourself.

For that reason, for 10 days only, you can download the following collection of successful big ideas.

Once this ten-day period is over, I will put up a follow-up post that explains the intricacies hidden within its structure, and give you a guide to create your own.

The Big Idea Compilation

Click here to download the 30-page PDF compilation of The Big Idea.