Reframing Renewable Energy

I was walking past an Apple Store while exploring a neighborhood with my family.  There wasn’t anything particularly unusual about seeing one; however, I did note a sign in the front window: “100% powered by renewable energy.” Time has passed and this trend has only increased, and of course the usual demographic is going to be impressed with that sort of thing.  However, we’re not in the business of selling exclusively to clients or market segments interested in renewable energy.