The plan is simply this: to bring new readers into the SFF genre.
We're at a tipping point. Genre is invading the mainstream – or so many articles in newspapers and on television would have you believe, yet the book industry is always anxious at sales performances. It's a tough environment out there, at the front line. It seems that each year there are scare stories about people reading fewer books.
So I think we can certainly bring significantly more readers into the genre, and while we're at ...
Published on November 20, 2009 11:48