Should you create “irresistible” offers?

Check out the following lines. It’s from a sales page by people I like and respect, but there are some outdated, manipulative ideas:

You’ll learn secrets for sharing what you do that produce instant trust and desire in your ideal clients…


You’ll learn how to share your story so people lean in and get an “intuitive hit” that they need to work with you…


You’ll learn how to create your unique, aligned, and irresistible marketing statement!

There’s no need to go looking for who wrote t...